The Challenge & Our Solution
Fragmented Data, Missed Opportunities
Brands and agencies struggle with fragmented multimodal data that fails to translate into actionable targeting signals.
Without unified insights across DSPs and formats, marketing decisions become guesswork.
Siloed data leads to wasted ad spend, missed opportunities, and inefficient campaign performance.
Unified Multimodal Intelligence
Our platform converts diverse data sources into actionable DSP features that drive precise audience targeting.
From video watch segments to article reads, we transform raw data into insights that reveal true user intent.
Our comprehensive analytics and attribution models drive better campaign performance and ROI.
Key Capabilities
Precision Targeting
Pain Point
Brands have disconnected data across video, text, and image content that can't be unified for targeting in DSPs.
Inability to create segments based on multimodal signals (video views + article reads) leads to generic targeting and wasted ad spend.
Mixpeek Solution
Mixpeek's multimodal data warehouse unifies video engagement, text consumption, and image interaction into a single feature store for precision audience segments. Create DSP-ready segments based on cross-format behaviors for higher ROAS.
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Cross-Channel Analytics
Pain Point
Organizations can't connect performance across their video content, image ads, and text-based campaigns in different DSPs.
Format-specific data silos prevent understanding how different content types work together, limiting optimization of creative mix and budget allocation.
Mixpeek Solution
Mixpeek feature extraction processes videos, images, text, and audio into a unified collection with standardized schemas. Analyze performance across formats to understand which content combinations drive conversions.
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Multi-Touch Attribution
Pain Point
Attribution models fail to account for multimodal touchpoints, treating video, audio, and text engagements as disconnected events.
Partners delivering impactful touchpoints in non-traditional formats (interactive videos, audio) are undervalued, while text-based conversions are often overattributed.
Mixpeek Solution
Our multimodal data processing pipeline traces user journeys across content types in a shared taxonomy. Accurately attribute value to each format and touchpoint with format-aware attribution models that understand the full multimodal journey.
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Real World Example
Leading Beverage Company's Targeting Success
A leading beverage company used Mixpeek to identify and target Gen Z consumers who watched particular videos but hadn't engaged with news articles. By combining video watch patterns with content consumption data, they created a highly specific segment that delivered 3x higher engagement rates and 40% lower cost per acquisition.
Read case studyHow It Works
Persona Spotlight
Media Buyer / Agency Trader
"With Mixpeek, I can now create highly specific audience segments based on actual content consumption patterns. This has transformed our ability to target the right users at the right time, leading to significantly improved campaign performance."
- Senior Media Buyer, Top 10 Global Agency