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    The Multimodal Data Platform for Advertising Technology

    AdTech's first unified platform that brings AI power to your unstructured data, delivering actionable insights across creatives, campaigns, and audience data

    IAB Tech Lab MemberMixpeek is a proud member of the IAB Tech Lab.

    Transforming Advertising Intelligence

    Our multimodal data platform empowers AdTech companies to make smarter decisions with AI-powered insights across all content types.

    The Mixpeek Difference

    Traditional tools rely on keywords and metadata, missing the rich context in images and videos. We analyze everything, reducing misalignment by up to 60%.

    70% More Relevant
    Instant Analysis
    Cross-media Context

    Multimodal Context Understanding

    1
    Content Input
    2
    Feature Extraction
    3
    Context Analysis
    4
    Targeting Match

    Enhanced Contextual Targeting

    Leverage multimodal AI to understand content context beyond keywords, enabling precise ad placement across text, images, and videos.

    Key Benefits

    • Increase relevance by 70% across all media types
    • Reduce wasted ad spend on misaligned placements
    • Uncover new contextual opportunities competitors miss

    The Mixpeek Difference

    Traditional attribution focuses on where ads ran, not why they worked. Our platform reveals exactly which creative elements drive performance in specific contexts.

    42% Higher ROAS
    Smart Asset Reuse
    Creative Attribution

    Creative Performance Pipeline

    1
    Creative Analysis
    2
    Context Matching
    3
    Performance Tracking
    4
    ROI Optimization

    Creative ROI & Attribution

    Optimize creative performance by understanding not just what's inside your ads, but where they thrive. Turn creative + context into ROI automatically.

    Key Benefits

    • Increase ROAS by up to 42% through optimized creative placement
    • Reduce creative production costs by 30% through strategic asset reuse
    • Unlock creative-level attribution that reveals why ads work

    The Mixpeek Difference

    Unlike traditional analytics that treat each channel separately, our platform unifies insights across all media types, providing a complete view of campaign performance.

    Precise Targeting
    Unified Analytics
    Accurate Attribution

    Data to DSP Pipeline

    1
    Data Collection
    2
    Feature Extraction
    3
    DSP Integration
    4
    Performance Analysis

    Targeting, Analytics & Attribution

    Transform multimodal data into actionable DSP features for smarter audience targeting, comprehensive analytics, and accurate attribution.

    Key Benefits

    • Create precise audience segments based on actual content consumption
    • Gain unified insights across DSPs and formats
    • Accurately attribute value across partners and channels

    The Mixpeek Difference

    Current solutions react after ads appear on unsuitable content. Our platform predicts and prevents these placements before damage occurs, reducing incidents by 85%.

    Real-time Detection
    85% Risk Reduction
    Multi-level Protection

    Proactive Brand Protection

    1
    Pre-placement Scan
    2
    Risk Assessment
    3
    Alert Generation
    4
    Auto-prevention

    Real-time Brand Safety

    Proactively protect brand reputation with advanced content analysis that detects unsuitable environments before ad placement.

    Key Benefits

    • Prevent brand damage before it occurs
    • Customize safety parameters to your brand values
    • Full transparency with visual evidence of risk factors

    Migrate to IAB 3.x quickly

    Use our free IAB Taxonomy Mapper to convert 2.x categories to 3.x with confidence scores and export-ready formats.

    Resources

    Explore our collection of resources designed to help you understand and implement multimodal AI in your AdTech stack.

    Technical Documentation

    Guidance for AdTech developers, data scientists, and engineers.

    View docs

    Contextual Advertising After the Death of Cookies

    Learn how Contextual AI offers a privacy-safe, high-precision alternative.

    Read article

    Multimodal AI for Contextual Advertising

    How multimodal signals and taxonomies power brand safety and targeting.

    Read article

    IAB Taxonomy Mapper

    Free tool to migrate IAB Content Taxonomy 2.x → 3.0 with export.

    Launch tool

    Customer Success Stories

    See how leading AdTech companies are transforming their operations with our multimodal data platform.

    Leading DSP Improves Contextual Targeting

    Improved contextual targeting accuracy by 40% with multimodal content analysis.

    Read case study

    Major Ad Verification Platform

    Reduced false positives in brand safety flagging by 30% while improving detection accuracy.

    Read case study

    The Multimodal Data Platform Difference

    Our platform stands out with unique capabilities designed specifically for the advertising technology industry.

    Cross-format Content Understanding

    Extract insights from images, videos, audio, and text with powerful multimodal AI that understands context and sentiment.

    Scalable Real-time Processing

    Process millions of ad impressions and content pieces in real-time without compromising on accuracy or performance.

    Unified Analytics Dashboard

    Access comprehensive analytics across campaigns, creatives, and audience data in one integrated platform.

    Real-World Advertising Use Cases

    See how leading AdTech companies use Mixpeek to solve complex challenges

    Intermediate
    8 min

    Real-Time Brand Safety Monitoring for Video Ads

    For ad networks serving 10M+ impressions daily. Automate brand safety checks on video ads in real-time to prevent 95%+ safety violations. Sub-100ms latency with GARM category compliance.

    95% reduction in violations reaching live campaigns

    Brand Safety Violation Rate

    Who It's For

    Ad networks and DSPs serving 10M+ video ad impressions daily across programmatic and direct campaigns

    Advanced
    10 min

    Automated IAB Content Taxonomy Classification for Contextual Targeting

    For DSPs processing 50M+ bid requests per day. Automate IAB 3.0 taxonomy classification for video and display ads with 94% accuracy and sub-second latency.

    94% accuracy on IAB tier 2 categories vs 60% with keyword matching

    Classification Accuracy

    Who It's For

    DSPs and SSPs processing 50M+ daily bid requests requiring IAB Content Taxonomy classification for contextual targeting

    Intermediate
    10 min

    Creative Performance Prediction Before Launch

    For creative teams producing 1000+ ad variations monthly. Predict creative performance before spend. 35% improvement in first-flight performance.

    35% improvement in first-flight creative CTR

    First-Flight Performance

    Who It's For

    Creative agencies, brand marketing teams, and performance marketers producing high volumes of ad creative who need to prioritize which variations to test

    Advanced
    11 min

    Dynamic Creative Optimization with Visual Intelligence

    For advertisers running 100+ creative variations. Optimize creative elements in real-time. 28% improvement in ROAS, 40% faster creative iteration.

    28% improvement in return on ad spend

    ROAS

    Who It's For

    Performance marketing teams, creative agencies, and brands running large-scale DCO campaigns who need to optimize creative elements automatically

    Intermediate
    8 min

    Contextual Video Ad Placement Optimization

    For video platforms monetizing 1M+ hours of content. Match ads to video context in real-time. 45% higher completion rates, 30% CPM increase.

    45% higher video ad completion rates

    Completion Rate

    Who It's For

    Video streaming platforms, CTV providers, and publishers who need to optimize ad placements based on video content context

    Intermediate
    8 min

    Influencer Content Compliance Verification

    For brands running influencer campaigns. Verify content compliance automatically. 99% disclosure detection, 50% faster campaign approval.

    99% accuracy detecting FTC disclosure presence

    Disclosure Detection

    Who It's For

    Brand marketing teams, influencer agencies, and compliance departments managing influencer partnerships who need to verify content meets brand and FTC guidelines

    Frequently Asked Questions

    Find answers to common questions about our multimodal data platform for advertising technology.

    Ready to transform your advertising technology?

    Contact us today to learn how Mixpeek's multimodal data platform can enhance your AdTech capabilities