Real-Time Brand Safety Monitoring for Video Ads
For ad networks serving 10M+ impressions daily. Automate brand safety checks on video ads in real-time to prevent 95%+ safety violations. Sub-100ms latency with GARM category compliance.
Ad networks and DSPs serving 10M+ video ad impressions daily across programmatic and direct campaigns
Manual creative review creates bottlenecks, inconsistent enforcement leads to brand safety violations, and delayed detection results in wasted ad spend on unsafe placements
Ready to implement?
Why Mixpeek
Sub-100ms API latency enables real-time bid stream integration, 95%+ violation prevention rate, and automated enforcement across all GARM categories without manual review queues
Overview
Brand safety violations in video advertising cost the industry billions annually in wasted spend and brand damage. Traditional manual review processes cannot scale to real-time bidding volumes, creating a critical gap between creative approval and actual serving. This use case demonstrates how Mixpeek enables automated, real-time brand safety enforcement at the scale required for modern programmatic advertising.
Challenges This Solves
Manual Review Bottlenecks
Human reviewers can process 50-100 creatives per day, creating multi-day approval delays
Impact: Campaign launch delays of 2-5 days, missed time-sensitive opportunities, and competitive disadvantage
Inconsistent Enforcement
Different reviewers apply subjective judgments, leading to inconsistent brand safety decisions
Impact: 30-40% variance in approval rates between reviewers, unclear creative guidelines, and unexpected rejections
Real-Time Bid Stream Requirements
Programmatic bidding requires creative approval in under 100ms to participate in auctions
Impact: Manual processes incompatible with RTB, forcing unsafe "approve then review" workflows
Multi-Format Analysis
Video ads contain visual scenes, audio, text overlays, and logos requiring comprehensive analysis
Impact: Point solutions miss contextual violations, requiring multiple vendor integrations
Implementation Steps
Mixpeek analyzes video creatives frame-by-frame in real-time, detecting GARM categories (violence, hate speech, adult content) and providing instant pass/fail decisions for ad serving systems
Connect Creative Storage
Configure Mixpeek to access your creative asset storage (S3, GCS, or CDN)
import { Mixpeek } from 'mixpeek';const client = new Mixpeek({ apiKey: process.env.MIXPEEK_API_KEY });// Connect to creative storageawait client.buckets.connect({collection_id: 'video-ads',bucket_uri: 's3://ad-network-creatives/',filters: {file_types: ['mp4', 'mov', 'webm']}});
Enable Brand Safety Extractors
Activate GARM-compliant brand safety detection models
// Configure brand safety analysisconst brandSafetyConfig = {extractors: ['brand-safety-violence','brand-safety-hate-speech','brand-safety-adult-content','brand-safety-drugs','brand-safety-weapons','brand-safety-profanity'],threshold: 0.85, // Confidence thresholdframe_sampling: 'all' // Analyze every frame};
Set Up Real-Time API Integration
Integrate brand safety checks into your bid stream
// Real-time creative checkasync function checkCreativeSafety(creativeId: string) {const result = await client.retrieve({collection_id: 'video-ads',query: { object_id: creativeId },extractors: brandSafetyConfig.extractors});// Check for violationsconst violations = result.extractors.filter(e => e.confidence > brandSafetyConfig.threshold);return {safe: violations.length === 0,violations: violations.map(v => v.category),confidence: Math.max(...violations.map(v => v.confidence))};}
Configure Alerting and Reporting
Set up automated alerts for policy violations and reporting dashboards
// Webhook for violation alertsawait client.webhooks.create({url: 'https://your-domain.com/safety-alerts',events: ['safety_violation_detected'],filters: {min_confidence: 0.85}});
Implement Approval Workflow
Create automated approval/rejection workflow with human review escalation
async function processCreative(creativeId: string) {const safety = await checkCreativeSafety(creativeId);if (safety.safe) {// Auto-approve safe creativesawait approveCreative(creativeId);return { status: 'approved', method: 'automated' };} else if (safety.confidence > 0.95) {// Auto-reject high-confidence violationsawait rejectCreative(creativeId, safety.violations);return { status: 'rejected', method: 'automated' };} else {// Escalate borderline cases to human reviewawait escalateForReview(creativeId, safety);return { status: 'pending_review', method: 'human' };}}
Feature Extractors Used
Retriever Stages Used
Expected Outcomes
95% reduction in violations reaching live campaigns
Brand Safety Violation Rate
From 2-5 days to under 5 minutes for automated approvals
Creative Approval Time
85% reduction - only borderline cases escalated
Manual Review Volume
Sub-100ms for pre-processed creatives, enabling RTB integration
API Latency
Under 5% with confidence-based thresholds and human review escalation
False Positive Rate
Frequently Asked Questions
Related Resources
Related Comparisons
More Advertising Use Cases
Automated IAB Content Taxonomy Classification for Contextual Targeting
For DSPs processing 50M+ bid requests per day. Automate IAB 3.0 taxonomy classification for video and display ads with 94% accuracy and sub-second latency.
Creative Performance Prediction Before Launch
For creative teams producing 1000+ ad variations monthly. Predict creative performance before spend. 35% improvement in first-flight performance.
Dynamic Creative Optimization with Visual Intelligence
For advertisers running 100+ creative variations. Optimize creative elements in real-time. 28% improvement in ROAS, 40% faster creative iteration.
Ready to Implement This Use Case?
Our team can help you get started with Real-Time Brand Safety Monitoring for Video Ads in your organization.
