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    Intermediate
    Advertising
    8 min read

    Real-Time Brand Safety Monitoring for Video Ads

    For ad networks serving 10M+ impressions daily. Automate brand safety checks on video ads in real-time to prevent 95%+ safety violations. Sub-100ms latency with GARM category compliance.

    Who It's For

    Ad networks and DSPs serving 10M+ video ad impressions daily across programmatic and direct campaigns

    Problem Solved

    Manual creative review creates bottlenecks, inconsistent enforcement leads to brand safety violations, and delayed detection results in wasted ad spend on unsafe placements

    Why Mixpeek

    Sub-100ms API latency enables real-time bid stream integration, 95%+ violation prevention rate, and automated enforcement across all GARM categories without manual review queues

    Overview

    Brand safety violations in video advertising cost the industry billions annually in wasted spend and brand damage. Traditional manual review processes cannot scale to real-time bidding volumes, creating a critical gap between creative approval and actual serving. This use case demonstrates how Mixpeek enables automated, real-time brand safety enforcement at the scale required for modern programmatic advertising.

    Challenges This Solves

    Manual Review Bottlenecks

    Human reviewers can process 50-100 creatives per day, creating multi-day approval delays

    Impact: Campaign launch delays of 2-5 days, missed time-sensitive opportunities, and competitive disadvantage

    Inconsistent Enforcement

    Different reviewers apply subjective judgments, leading to inconsistent brand safety decisions

    Impact: 30-40% variance in approval rates between reviewers, unclear creative guidelines, and unexpected rejections

    Real-Time Bid Stream Requirements

    Programmatic bidding requires creative approval in under 100ms to participate in auctions

    Impact: Manual processes incompatible with RTB, forcing unsafe "approve then review" workflows

    Multi-Format Analysis

    Video ads contain visual scenes, audio, text overlays, and logos requiring comprehensive analysis

    Impact: Point solutions miss contextual violations, requiring multiple vendor integrations

    Implementation Steps

    Mixpeek analyzes video creatives frame-by-frame in real-time, detecting GARM categories (violence, hate speech, adult content) and providing instant pass/fail decisions for ad serving systems

    1

    Connect Creative Storage

    Configure Mixpeek to access your creative asset storage (S3, GCS, or CDN)

    import { Mixpeek } from 'mixpeek';
    const client = new Mixpeek({ apiKey: process.env.MIXPEEK_API_KEY });
    // Connect to creative storage
    await client.buckets.connect({
    collection_id: 'video-ads',
    bucket_uri: 's3://ad-network-creatives/',
    filters: {
    file_types: ['mp4', 'mov', 'webm']
    }
    });
    2

    Enable Brand Safety Extractors

    Activate GARM-compliant brand safety detection models

    // Configure brand safety analysis
    const brandSafetyConfig = {
    extractors: [
    'brand-safety-violence',
    'brand-safety-hate-speech',
    'brand-safety-adult-content',
    'brand-safety-drugs',
    'brand-safety-weapons',
    'brand-safety-profanity'
    ],
    threshold: 0.85, // Confidence threshold
    frame_sampling: 'all' // Analyze every frame
    };
    3

    Set Up Real-Time API Integration

    Integrate brand safety checks into your bid stream

    // Real-time creative check
    async function checkCreativeSafety(creativeId: string) {
    const result = await client.retrieve({
    collection_id: 'video-ads',
    query: { object_id: creativeId },
    extractors: brandSafetyConfig.extractors
    });
    // Check for violations
    const violations = result.extractors.filter(
    e => e.confidence > brandSafetyConfig.threshold
    );
    return {
    safe: violations.length === 0,
    violations: violations.map(v => v.category),
    confidence: Math.max(...violations.map(v => v.confidence))
    };
    }
    4

    Configure Alerting and Reporting

    Set up automated alerts for policy violations and reporting dashboards

    // Webhook for violation alerts
    await client.webhooks.create({
    url: 'https://your-domain.com/safety-alerts',
    events: ['safety_violation_detected'],
    filters: {
    min_confidence: 0.85
    }
    });
    5

    Implement Approval Workflow

    Create automated approval/rejection workflow with human review escalation

    async function processCreative(creativeId: string) {
    const safety = await checkCreativeSafety(creativeId);
    if (safety.safe) {
    // Auto-approve safe creatives
    await approveCreative(creativeId);
    return { status: 'approved', method: 'automated' };
    } else if (safety.confidence > 0.95) {
    // Auto-reject high-confidence violations
    await rejectCreative(creativeId, safety.violations);
    return { status: 'rejected', method: 'automated' };
    } else {
    // Escalate borderline cases to human review
    await escalateForReview(creativeId, safety);
    return { status: 'pending_review', method: 'human' };
    }
    }

    Expected Outcomes

    95% reduction in violations reaching live campaigns

    Brand Safety Violation Rate

    From 2-5 days to under 5 minutes for automated approvals

    Creative Approval Time

    85% reduction - only borderline cases escalated

    Manual Review Volume

    Sub-100ms for pre-processed creatives, enabling RTB integration

    API Latency

    Under 5% with confidence-based thresholds and human review escalation

    False Positive Rate

    Frequently Asked Questions

    Ready to Implement This Use Case?

    Our team can help you get started with Real-Time Brand Safety Monitoring for Video Ads in your organization.