Clean, Consistent Ad Signals — Built for Agency Data Teams
Launch campaigns faster, unify taxonomies across accounts, and maximize ROI on your data investments with Mixpeek.
Mixpeek is a proud member of the IAB Tech Lab.
Why this matters for agency data teams
Agency data teams manage complex ecosystems across hundreds of brands and geographies. Fragmented signals, inconsistent taxonomies, and rising demands for transparency slow campaign activations and put client confidence at risk. Mixpeek solves these challenges by standardizing ad signals into one clean, verifiable layer that’s ready for activation.
- Fragmented signals across video, image, audio, and text
- Taxonomy inconsistency across brands and regions
- Cookieless world driving contextual demand
- Transparency and brand safety requirements intensifying
- AI/data investments underutilized due to messy inputs
What Mixpeek delivers
Unified Signal Extraction
Enrich video, audio, images, and text into a single standardized signals layer.
Example: A CTV cooking show tagged as “food, healthy living, family-friendly” instead of generic “video.”
Taxonomy Alignment
Map internal schemas directly to IAB 3.0 for instant consistency.
Example: Five separate “finance” labels unified into one IAB 3.0 category across regions.
Composable Modules
Turn on only what’s needed — context, sentiment, brand safety, clustering.
Example: Sentiment-only enrichment for political campaigns; clustering later for CTV sponsorships.
Integration-Ready
Deliver signals directly into clean rooms, DSPs, and data lakes.
Example: Metadata pushed into a clean room, cutting setup time from quarters to weeks.
Benefits for data teams
Faster Activations
Campaigns live in weeks, not quarters
Greater Transparency
Verifiable contextual signals for clients and regulators
Cross-Brand Consistency
One taxonomy across accounts and geographies
Higher ROI
Maximize returns on existing AI/data investments
Resources
Explore guides and tools to standardize signals and align to IAB 3.0.
Agency One-Pager
Shareable overview for execs: benefits, architecture, and pilot program.
Download PDFTechnical Documentation
Guidance for data platform teams on enrichment, taxonomies, and retrieval.
View docsProof in action
Client Relationship Strengthened
Transparent signals increased advertiser trust in premium inventory.
AI ROI Unlocked
Legacy data schemas mapped to IAB 3.0 across multiple brands.
Faster Go-to-Market
Political campaign suitability verified instantly, saving weeks of manual checks.
Operational Efficiency
Enriched signals delivered directly into clean rooms, accelerating activations.
Start a 2-week pilot
Start small, prove fast. Align one account or region to IAB 3.0, enrich live campaigns, and see measurable gains in speed, transparency, and client value.
About Mixpeek
Mixpeek is the infrastructure layer for multimodal enrichment. We unify fragmented ad signals into standardized, verifiable formats that unlock faster, safer, and more transparent outcomes for global agencies and their clients.