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    Clean, Consistent Ad Signals, Built for Agency Data Teams

    Launch campaigns faster, unify taxonomies across accounts, and maximize ROI on your data investments with Mixpeek.

    Book a 2-Week PilotRead the Docs
    IAB Tech LabIAB Tech Lab's AAMP 2.3 release includes the Content Taxonomy Parser contributed by Mixpeek, and the Mixpeek MCP server is listed in the IAB Tech Lab Agent Registry.

    Why this matters for agency data teams

    Agency data teams manage complex ecosystems across hundreds of brands and geographies. Fragmented signals, inconsistent taxonomies, and rising demands for transparency slow campaign activations and put client confidence at risk. Mixpeek solves these challenges by standardizing ad signals into one clean, verifiable layer that’s ready for activation.

    • Fragmented signals across video, image, audio, and text
    • Taxonomy inconsistency across brands and regions
    • Cookieless world driving contextual demand
    • Transparency and brand safety requirements intensifying
    • AI/data investments underutilized due to messy inputs

    What Mixpeek delivers

    Unified Signal Extraction

    Enrich video, audio, images, and text into a single standardized signals layer.

    Example: A CTV cooking show tagged as “food, healthy living, family-friendly” instead of generic “video.”

    Taxonomy Alignment

    Map internal schemas to IAB Content Taxonomy 3.1 so every region uses the same IDs.

    Example: Five separate “finance” labels unified into one IAB 3.1 category across regions.

    Composable Modules

    Turn on only what’s needed, context, sentiment, brand safety, clustering.

    Example: Sentiment-only enrichment for political campaigns; clustering later for CTV sponsorships.

    Integration-Ready

    Deliver signals directly into clean rooms, DSPs, and data lakes.

    Example: Metadata pushed into a clean room, cutting setup time from quarters to weeks.

    Benefits for data teams

    Faster Activations

    Campaigns live in weeks, not quarters

    Greater Transparency

    Verifiable contextual signals for clients and regulators

    Cross-Brand Consistency

    One taxonomy across accounts and geographies

    Higher ROI

    Maximize returns on existing AI/data investments

    Videos for Agency Data Teams

    Quick guides on unified signals, taxonomy alignment, and faster activations.

    IAB Content Taxonomy Mapper: Free Open-Source Tool for 2.x → 3.0 Migration
    All Levels6:14

    IAB Content Taxonomy Mapper: Free Open-Source Tool for 2.x → 3.0 Migration

    Upgrade to IAB Content Taxonomy 3.0 without the headaches. This video walks you through the open-source IAB Mapper, a free tool that helps adtech platforms, publishers, and brand safety vendors migrate from IAB 2.x to 3.0 in minutes. 👉 Demo UI: https://mxp.co/taxonomy 👉 GitHub Repo: https://github.com/mixpeek/iab-mapper 👉 Docs (Taxonomies API): https://mixpeek.com/docs/enrichment/taxonomies What you'll learn in this video: • Why IAB 3.0 migration is mandatory • How to use the demo UI (upload → map → export) • How to install & run the CLI with pip/npm • The mapping pipeline explained: Exact label match, TF-IDF, BM25, vector KNN, and LLM reranking with Ollama • Real-world use cases: contextual targeting, brand safety, creative attribution • Benefits: open-source, runs locally, confidence-scored outputs, extensible AI methods This mapper is free, open-source, and MIT licensed. Perfect for anyone who needs to migrate, validate, or experiment with IAB 3.0.

    IAB Taxonomy: The Structure Behind AI Campaigns (60‑Second Breakdown)
    All Levels1:00

    IAB Taxonomy: The Structure Behind AI Campaigns (60‑Second Breakdown)

    ai can scan text, video, and audio at scale. but here's the problem → without structure, it's just chaos. that's where the iab taxonomy comes in. it gives ai campaigns the shared language they need to deliver relevance, safety, comparability, and scale. in this 60-second breakdown, you'll learn: why raw ai outputs aren't enough how taxonomies standardize targeting across platforms what to show in your next rfp deck to prove you're future-ready 👉 subscribe for more practical breakdowns on contextual targeting + ai in adtech.

    Cookies Are Dead, Context Is Alive
    All Levels0:45

    Cookies Are Dead, Context Is Alive

    💀 Cookies are dead. ⚡ Context is alive. The old world: follow users with creepy IDs. The new world: understand the content itself. 👎 Apple pie ads during an Apple keynote. 👍 Nike ads during a basketball game. This isn't the end of targeting. It's the rebirth.

    Resources

    Explore guides and tools to standardize signals and align to IAB Content Taxonomy 3.1.

    Agency One-Pager

    Shareable overview for execs: benefits, architecture, and pilot program.

    Download PDF

    Technical Documentation

    Guidance for data platform teams on enrichment, taxonomies, and retrieval.

    View docs

    IAB Taxonomy Mapper

    Free tool to migrate IAB Content Taxonomy 2.x → 3.0 with export.

    Launch tool

    Proof in action

    Client Relationship Strengthened

    Transparent signals increased advertiser trust in premium inventory.

    AI ROI Unlocked

    Legacy data schemas mapped to IAB 3.1 across multiple brands.

    Faster Go-to-Market

    Political campaign suitability verified instantly, saving weeks of manual checks.

    Operational Efficiency

    Enriched signals delivered directly into clean rooms, accelerating activations.

    Start a 2-week pilot

    Start small, prove fast. Align one account or region to IAB 3.1, enrich live campaigns, and see measurable gains in speed, transparency, and client value.

    Book Your Pilot TodayContact Sales

    About Mixpeek

    Mixpeek is the infrastructure layer for multimodal enrichment. We unify fragmented ad signals into standardized, verifiable formats that unlock faster, safer, and more transparent outcomes for global agencies and their clients.

    Advertising Solutions

    Industry overview and use cases.

    Explore

    Brand Safety & Security

    Proactive suitability and risk reduction.

    Explore

    Developer Docs

    Architecture, APIs, and deployment guides.

    Read docs

    Ready to unify your ad signals?

    See how Mixpeek standardizes multimodal signals across brands, regions, and platforms, fast.

    Questions about Mixpeek for agency data teams

    How does Mixpeek unify creative signals across multiple brands?
    Mixpeek processes video, image, audio, and text creatives into standardized feature vectors and IAB 3.1 categories. All brands use the same classification models, ensuring consistent signal quality across accounts. This eliminates discrepancies where the same creative gets different classifications in different markets or platforms.
    What does IAB 3.1 taxonomy alignment mean for agency workflows?
    IAB Content Taxonomy 3.1 defines 704 standard categories for contextual targeting. Mixpeek maps your creatives to those IDs, which removes manual classification. This enables faster campaign launches (weeks to hours), consistent targeting across DSPs, and clean room compatibility since all platforms recognize IAB standards.
    Can Mixpeek integrate with our existing data clean rooms?
    Yes, Mixpeek outputs are compatible with major data clean rooms including Google Ads Data Hub, Amazon Marketing Cloud, Snowflake Data Clean Room, and LiveRamp. We deliver structured creative signals that can be joined with campaign performance data, enabling privacy-safe measurement and optimization without exposing underlying creative files.
    How does Mixpeek handle global campaigns with regional variations?
    Mixpeek processes creatives in all major languages and adapts to regional content variations. The system maintains consistent classification logic globally while respecting regional context (e.g., different brand safety thresholds by market). Central teams can monitor signal quality across all regions from a unified dashboard.
    What creative formats does Mixpeek support for agency workflows?
    Mixpeek processes all ad formats including video (pre-roll, mid-roll, connected TV), display (static, animated, rich media), social (Stories, Reels, TikTok), and audio (podcasts, streaming radio). The system handles both finished creatives and in-flight production files, enabling early-stage targeting strategy.
    How fast can we activate campaigns with Mixpeek?
    Campaign activation time reduces from weeks to hours. Manual creative classification becomes automated, and DSP platform mapping that needed custom work per activation becomes standardized.
    Can we customize classification for specific client needs?
    Yes, Mixpeek supports custom taxonomies alongside IAB Content Taxonomy 3.1. Clients with specific brand safety requirements, proprietary targeting categories, or industry-specific classifications can train custom models. These custom signals can be delivered alongside standard IAB categories to your DSPs and data platforms.
    How does Mixpeek ensure data quality for downstream activations?
    Mixpeek includes automated quality checks for signal completeness, taxonomy compliance, and confidence thresholds. Edge cases are flagged for human review before delivery to DSPs or clean rooms. Comprehensive audit trails track signal lineage from creative ingestion through platform delivery, ensuring accountability for client campaigns.
    What ROI should we expect from implementing Mixpeek?
    ROI depends on creative volume and what classification costs you today. The savings come from fewer hours of manual tagging, fewer custom mappings per DSP, and less waste from categories that disagree across regions. A 2-week pilot on one account gives you your own numbers before a wider rollout.
    How does Mixpeek support multi-client operations at scale?
    Mixpeek provides multi-tenant architecture with client-level data isolation, role-based access controls, and white-label options for client-facing reporting. Central data teams can manage all clients from one platform while maintaining strict separation. Bulk operations support processing thousands of creatives across dozens of clients simultaneously.

    Build this in the docs

    The extractors and retrieval stages this solution runs on, with API reference and worked examples.

    NamespacesOne namespace per client, so no account can retrieve another's assets.PermissionsOur open FGA implementation, for per-team and per-client access rules.

    Run this on your own advertising holding companies content

    Search every scene of every ad you have run, and find the ones that keep earning spend. One click deploys the whole namespace into Studio; point it at the bucket you already have.

    Deploy Creative DNA for Ad Archives in one click Schedule a demo

    See what the Creative DNA for Ad Archives template deploys