Creative Asset Intelligence for Media Planning

import { Mixpeek } from 'mixpeek';

const client = new Mixpeek({ apiKey: process.env.MIXPEEK_API_KEY });

// Index agency creative archive
await client.buckets.connect({
  collection_id: 'creative-intelligence',
  bucket_uri: 's3://agency/creative-archive/',
  extractors: [
    'image-embedding',
    'video-embedding',
    'color-analysis',
    'composition-analysis',
    'text-extraction',
    'brand-detection',
    'emotion-analysis'
  ],
  settings: {
    performance_fields: ['impressions', 'clicks', 'conversions', 'engagement', 'view_rate'],
    segment_by: ['client', 'vertical', 'platform', 'objective'],
    competitor_analysis: true
  }
});

// Get creative intelligence insights
async function getCreativeInsights(filters: {
  vertical?: string;
  platform?: string;
  objective?: string;
  date_range?: { start: string; end: string };
}) {
  const insights = await client.intelligence.getInsights({
    collection_id: 'creative-intelligence',
    filters: filters,
    analysis: [
      'top_performing_elements',
      'color_performance_correlation',
      'message_theme_analysis',
      'format_effectiveness',
      'seasonal_patterns',
      'competitive_benchmarks'
    ]
  });

  return {
    winning_elements: insights.elements,
    color_insights: insights.colors,
    message_themes: insights.messaging,
    format_recommendations: insights.formats,
    benchmarks: insights.competitive
  };
}

// Generate intelligence-backed creative brief
async function generateBrief(campaign: {
  client: string;
  objective: string;
  platform: string;
  target_audience: string;
}) {
  const insights = await getCreativeInsights({
    vertical: campaign.client_vertical,
    platform: campaign.platform,
    objective: campaign.objective
  });

  const brief = await client.intelligence.generateBrief({
    campaign: campaign,
    insights: insights,
    include: [
      'recommended_visual_direction',
      'color_palette_recommendation',
      'message_framework',
      'format_recommendations',
      'reference_examples',
      'avoid_these_elements'
    ]
  });

  return brief;
}