From Calls to Coaching: How CraftFlow Leverages Mixpeek to Extract Insights and Drive Sales

📈 +25% Net Revenue
⏱ 10x Faster Coaching
🚀 Features Shipped in Half the Time

CraftFlow is the #1 AI coaching platform for home services companies, helping call centers and field reps convert more leads and close more jobs. But with tens of thousands of hours of audio recordings, CRM events, and user interactions happening every week, Craft needed a way to scale analysis without slowing down product development.

Enter Mixpeek, the multimodal data warehouse powering real-time understanding of Craft's sales calls, reps' performance patterns, and customer behavior—across audio, text, video, and metadata.

🧠 From Raw Recordings to Actionable Coaching Moments

Craft’s platform captures and transcribes every sales conversation. But instead of manually combing through transcripts or keyword-matching calls, CraftFlow uses Mixpeek custom feature extractors:

• Extract Talk Patterns with audio-based embedding models:
• Auto-Score Conversations against Craft’s custom playbooks:
• Surface Objection Handling Highlights for training libraries:
• Summarize Key Moments across reps, teams, and industries:

This enables Craft to deliver real-time AI coaching that doesn’t just transcribe—it understands. Sales leaders get visibility into what works, what doesn’t, and why deals are lost, all without sifting through thousands of minutes of audio.

⚙️ Saving Engineering Time on Feature Development

Every new insight that Craft exposes to customers requires heavy lifting—data pipelines, models, analytics dashboards. With Mixpeek’s unified retrieval API and prebuilt feature extractors for speech, language, and structure, Craft’s engineers skip months of dev time.

Instead of chaining together transcription, classification, and manual tagging tools, Mixpeek gives Craft a single interface to:

• Run multimodal queries like “Find all calls where reps hesitated before discussing pricing”
• Fetch real-time embeddings for downstream modeling and cohort analysis
• Trigger alerts when specific talk patterns emerge—without writing custom signal detection code

The result? Faster time-to-market, and more time spent on what matters—building delightful features.

💰 Driving Revenue with Smarter Automation

With Mixpeek, CraftFlow automates more of what used to be manual:

• CRM Auto-Entry: Mixpeek extracts and normalizes key sales details (e.g. quote ranges, product mentions) from calls for sync to HubSpot.
• Objection Classifiers: Craft identifies the most common sales blockers, mapped to rep tone and confidence signals.
• Coaching Moment Discovery: Instead of watching full calls, managers get instant highlights for what’s coachable.

This shift from reactive QA to proactive, intelligent feedback has helped Craft customers increase win rates by 10% and lift net revenue by 20-25% in under a month.

🚀 What’s Next

Craft’s vision is bold: clone your top reps and scale personalized coaching across every team. With Mixpeek handling the heavy lifting on video, audio, and text understanding, CraftFlow is moving faster than ever—shipping features that didn’t seem possible just a year ago.

If your platform relies on sales calls, field recordings, or any other form of unstructured interaction, Mixpeek isn’t just a data tool—it’s a force multiplier.