Ethan Steininger

Former lead of MongoDB's Search Team, Ethan noticed the most common problem customers faced was building indexing and search infrastructure on their S3 buckets. Mixpeek was born.

Recent Posts

Building a Production-Ready VLM Inference Server in Rust

How we built a fast, efficient, and production-ready vision-language model server without Python

January 26, 20267 min read

Video Analysis AI: The Complete 2026 Guide

Learn how video analysis AI enables semantic search, automated metadata extraction, and real-time insights across video libraries. Comprehensive guide with code examples and tool comparisons.

January 26, 202610 min read

The Best Twelve Labs Alternative for Self-Hosted Video AI: 2026 Guide

Looking for a Twelve Labs alternative? Compare Mixpeek's self-hosted video AI platform with pricing, features, and a complete migration guide.

January 26, 20268 min read

The Semantic Join

Better search isn't about better embeddings, it's about semantic joins between extracted content and business taxonomies.

January 1, 20265 min read

Multimodal Image Search with SigLIP and RRF

Search 120K pieces of art by text, image, or both. How we built a multimodal retriever with SigLIP and reciprocal rank fusion.

December 31, 20253 min read

Reproducible Multimodal Datasets, Without Losing Your Mind

Reproducible multimodal datasets using immutable object storage. Learn how Tigris and Mixpeek enable dataset versioning, retraining, and auditability.

December 19, 20253 min read

Learning to Rank with Bandit: Multimodal Search Guide

Learn how to upgrade static rerankers into adaptive, personalized retrieval systems using Thompson Sampling. This guide breaks down how online bandit algorithms improve multimodal search by learning from every click.

November 21, 20257 min read

Prebid vs OpenAds: Inside the Great AdTech Fork of 2025

Prebid vs OpenAds: The Trade Desk forked the industry's auction protocol after Prebid fragmented transaction IDs. A $600B governance crisis—and opportunity.

October 23, 202513 min read

Multimodal AI for Contextual Advertising

Contextual advertising is changing. To adapt, businesses need to understand how multimodal AI works, why taxonomies matter, and what this means for the future of advertising.

September 18, 20253 min read

Migrate from IAB Content Taxonomy 2.x to 3.0 (Free Open-Source Mapper + CLI Tool)

Migrate from IAB Content Taxonomy 2.x to 3.0 in minutes with this free open-source mapper. Runs locally, offers a demo UI, pip/npm CLI, and AI-powered methods (TF-IDF, BM25, KNN, LLM re-rank) for accurate results.

September 16, 20254 min read

Taxonomy as Infrastructure: Migrating to IAB 3.0 in a Multimodal World

Accelerate your migration to IAB 3.0 and map messy internal taxonomies with AI. Learn how semantic tagging boosts monetization, RAG precision, and multimodal understanding—without lifting a finger.

July 11, 20254 min read

Intentflow: Open-Source UX Flow Engine for Product-Led Growth Teams

Intentflow is an open-source UX engine to trigger modals, tooltips, and banners using YAML, flags, and LLMs—built for growth teams.

July 5, 20252 min read

Building a Multimodal Deep Research Agent

Move beyond text-only search. Learn to build AI agents that reason across documents, videos, images, and audio for comprehensive multimodal research and analysis

June 6, 20257 min read

Meet Milo

Milo the Meerkat is the official mascot of Mixpeek.

June 5, 20252 min read

Automatic Speech Recognition: Build vs. Buy

Learn how to build a scalable ASR pipeline using Ray and Whisper, with batching, GPU optimization, and real-world tips from production deployments

June 5, 20253 min read