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    What is BERT

    BERT - Bidirectional Encoder Representations from Transformers

    A pretrained transformer-based language model that learns bidirectional text representations through masked language modeling. BERT and its variants are widely used as text encoders in multimodal retrieval and understanding systems.

    How It Works

    BERT pretrains a transformer encoder on large text corpora using two objectives: Masked Language Modeling (MLM), which predicts randomly masked tokens from bidirectional context, and Next Sentence Prediction (NSP), which determines if two sentences are consecutive. The resulting model produces contextualized embeddings where each token's representation depends on the entire input sequence.

    Technical Details

    BERT-base uses 12 transformer layers, 768 hidden dimensions, and 12 attention heads (110M parameters). BERT-large doubles to 24 layers and 1024 dimensions (340M parameters). Input uses WordPiece tokenization with a 30K vocabulary. The [CLS] token embedding is commonly used for sequence-level tasks. Maximum sequence length is 512 tokens. Variants include RoBERTa (improved pretraining), ALBERT (parameter sharing), and DeBERTa (disentangled attention).

    Best Practices

    • Fine-tune BERT on downstream tasks rather than using frozen representations for best results
    • Use domain-specific BERT variants (BioBERT, SciBERT, FinBERT) for specialized applications
    • Apply mean pooling over token embeddings for sentence representations rather than just [CLS]
    • Use RoBERTa or DeBERTa over original BERT for generally improved performance

    Common Pitfalls

    • Using BERT for text generation, which it was not designed for (use GPT-style models instead)
    • Exceeding the 512-token limit without implementing a chunking strategy
    • Not fine-tuning BERT on domain-specific data when the domain differs significantly from pretraining
    • Using BERT embeddings directly for semantic similarity without sentence-transformer fine-tuning

    Advanced Tips

    • Use BERT as the text encoder in cross-modal models that align text with visual representations
    • Implement BERT-based cross-encoders for high-accuracy re-ranking in retrieval pipelines
    • Apply knowledge distillation from BERT to smaller models (DistilBERT) for production efficiency
    • Combine BERT embeddings with sparse features (BM25) in hybrid search architectures