Visual Search for Product Discovery
For e-commerce platforms with 10K+ SKUs. Enable customers to find products by uploading images. 3x higher conversion rates vs text search with 85-95% relevance in top-10 results.
E-commerce platforms, marketplaces, and retailers with 10K+ SKUs looking to improve product discovery and reduce search abandonment
Customers cannot describe products in text, fashion items are difficult to search by keywords, and generic text search returns irrelevant results causing cart abandonment
Ready to implement?
Why Mixpeek
3x higher conversion rates than text-only search, 85-95% relevance in top-10 results, and sub-second response times for seamless customer experience
Overview
Visual search transforms how customers discover products online. Instead of struggling to describe items in text, customers simply upload an image of what they want. This use case demonstrates how Mixpeek enables visual product search that drives higher engagement, reduces search abandonment, and increases conversion rates.
Challenges This Solves
Search Abandonment
Customers abandon searches when they cannot find products using text descriptions
Impact: 40-60% of searches result in no purchase, with fashion and home goods particularly affected
Vocabulary Mismatch
Customers use different terms than product catalog (e.g., "wine colored" vs "burgundy")
Impact: Relevant products hidden from customers who search with non-matching keywords
Complex Visual Attributes
Patterns, textures, and styles are difficult to describe in text
Impact: Fashion, furniture, and decor searches underperform despite high purchase intent
Mobile Shopping Friction
Typing detailed searches on mobile devices creates friction
Impact: Mobile conversion rates 50% lower than desktop due to search difficulty
Implementation Steps
Mixpeek analyzes uploaded customer images using deep learning to extract visual features (color, pattern, style, shape) and finds visually similar products in your catalog using vector similarity search
Index Product Catalog
Process product images to create visual embeddings for similarity search
import { Mixpeek } from 'mixpeek';const client = new Mixpeek({ apiKey: process.env.MIXPEEK_API_KEY });// Index product catalog imagesawait client.buckets.connect({collection_id: 'product-catalog',bucket_uri: 's3://your-product-images/',extractors: ['image-embedding', 'color-detection', 'style-classification']});
Enable Visual Search API
Create endpoint for customer image uploads
// Visual search endpointasync function visualSearch(customerImageUrl: string, limit: number = 20) {const results = await client.retrieve({collection_id: 'product-catalog',query: {type: 'image',url: customerImageUrl},limit: limit,filters: {in_stock: true}});return results.map(r => ({product_id: r.metadata.product_id,name: r.metadata.name,price: r.metadata.price,similarity: r.score,image_url: r.content_url}));}
Add Visual Filters
Enable filtering by detected visual attributes
// Search with visual filtersasync function filteredVisualSearch(imageUrl: string, filters: object) {const visualFeatures = await client.extract({url: imageUrl,extractors: ['color-detection', 'style-classification']});return await client.retrieve({collection_id: 'product-catalog',query: { type: 'image', url: imageUrl },filters: {...filters,primary_color: visualFeatures.color.primary,style: visualFeatures.style.category}});}
Implement Frontend Widget
Add visual search to your storefront
// React visual search componentfunction VisualSearchButton() {const handleUpload = async (file: File) => {const formData = new FormData();formData.append('image', file);const response = await fetch('/api/visual-search', {method: 'POST',body: formData});const results = await response.json();// Display similar productssetSearchResults(results);};return <ImageUploader onUpload={handleUpload} />;}
Feature Extractors Used
Retriever Stages Used
Expected Outcomes
3x higher conversion compared to text-only search
Search Conversion Rate
85-95% of users find relevant products in top 10 results
Search Relevance
45% reduction in search abandonment rate
Search Abandonment
22% higher AOV from visual search sessions
Average Order Value
60% increase in mobile search engagement
Mobile Engagement
Frequently Asked Questions
Related Resources
Related Comparisons
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Visual Similarity Product Recommendations
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Ready to Implement This Use Case?
Our team can help you get started with Visual Search for Product Discovery in your organization.
