Multimodal Lead Intelligence
Go beyond firmographic data. Analyze prospect websites, social content, and marketing materials to build rich lead profiles with visual and behavioral intelligence.
B2B sales teams, demand gen marketers, and ABM platforms enriching 10K+ leads monthly
Lead scoring relies on firmographic data (company size, industry, title) and behavioral signals (email opens, page visits). It misses the rich visual and content signals from a prospect's own marketing materials, website, and social presence.
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Why Mixpeek
Extracts intelligence from visual and multimodal content that traditional enrichment tools ignore. Clustering reveals prospect segments based on content similarity, not just industry classification.
Overview
Multimodal lead intelligence enriches traditional lead profiles with visual and content-derived signals. By analyzing what prospects publish — their website design, social content, marketing materials — Mixpeek surfaces intent signals, brand maturity indicators, and competitive positioning that firmographic data alone cannot reveal.
Challenges This Solves
Surface-Level Enrichment
Traditional tools provide company size, industry, and title — all lagging indicators
Impact: Sales teams waste time on leads that look good on paper but aren't ready to buy
Content Blindness
No way to systematically analyze what prospects publish and share
Impact: Missing intent signals embedded in content strategy and visual branding
Segment Discovery
Prospects are grouped by industry, not by actual content and behavioral similarity
Impact: Generic messaging that doesn't resonate with prospect's actual positioning
Recipe Composition
This use case is composed of the following recipes, connected as a pipeline.
Feature Extractors Used
Retriever Stages Used
semantic search
filter aggregate
Expected Outcomes
+30% improvement
Lead scoring accuracy
20% reduction
Sales cycle length
3x more data points per lead
Enrichment coverage
Enrich Your Lead Intelligence
Clone the multimodal lead enrichment pipeline and connect your CRM.
Frequently Asked Questions
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Our team can help you get started with Multimodal Lead Intelligence in your organization.