AdTech Creative Intelligence
Analyze ad creative elements — visual composition, messaging, brand safety — at scale. Predict performance, enforce compliance, and optimize creative strategy with multimodal intelligence.
Ad networks, DSPs, creative agencies, and brand marketing teams managing 10K+ creative assets monthly
Creative performance is unpredictable. Teams produce hundreds of ad variants without understanding which visual elements, messaging patterns, or compositional choices drive results. Brand safety review is manual and inconsistent.
Ready to implement?
Before & After Mixpeek
Before
Creative approval
2-5 day manual review cycle
Performance prediction
Gut feel and past experience
Brand safety
Subjective, inconsistent human review
After
Creative approval
Automated in < 100ms
Performance prediction
Data-driven scoring before launch
Brand safety
Automated GARM-compliant detection
Creative approval time
99.9% faster
Brand safety violations
90% reduction
Why Mixpeek
Unified analysis across all creative formats and modalities. Sub-100ms API latency enables real-time bid stream integration. GARM-compliant brand safety detection built in.
Overview
AdTech creative intelligence brings data-driven understanding to the creative process. Instead of guessing which creative elements drive performance, teams get multimodal analysis of every asset — from visual composition and color psychology to messaging sentiment and brand safety. This intelligence feeds creative strategy, automates compliance, and predicts performance before spend.
Challenges This Solves
Creative Black Box
No systematic way to understand why certain creatives outperform others
Impact: 30-40% of ad spend wasted on underperforming creatives
Manual Brand Safety Review
Human reviewers process 50-100 creatives daily, creating multi-day approval bottlenecks
Impact: Campaign launch delays and inconsistent enforcement
Format Fragmentation
Video, display, social, and native ads each require different analysis approaches
Impact: Siloed insights and inability to transfer learnings across formats
Scale Mismatch
Creative production outpaces the ability to analyze and optimize
Impact: Most creatives launch without intelligence, relying on post-flight analysis
Recipe Composition
This use case is composed of the following recipes, connected as a pipeline.
Feature Extractors Used
brand safety violence
brand safety hate speech
brand safety adult content
Scene Classification
Categorize images based on scene type (indoor, outdoor, etc.)
Object Detection
Identify and locate objects within images with bounding boxes
ocr text extraction
Retriever Stages Used
semantic search
filter aggregate
Expected Outcomes
99% faster
Creative approval speed
95%+ detection rate
Brand safety violation prevention
+25-40% improvement
Creative performance (ROAS)
Analyze Your Ad Creatives at Scale
Clone the creative intelligence pipeline and connect your asset library.
Frequently Asked Questions
Related Use Cases
Creative Lineage & Storyboard Intelligence
Track creative evolution from concept to final cut
Multimodal Lead Intelligence
Enrich leads with visual and behavioral signals from their content
Social Media Content Intelligence
Analyze and optimize social content performance with multimodal AI
Ready to Implement This Use Case?
Our team can help you get started with AdTech Creative Intelligence in your organization.