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behavioral vs contextual targeting: the 60-second side-by-side
0:60
Short Form
Ethan
September 22, 2025
Summary
90% of consumers don’t want to be tracked. 70% of cookies are already gone.
short-form
About this video
90% of consumers don’t want to be tracked. 70% of cookies are already gone. so why are agencies still pitching behavioral targeting? in this short video, i break down behavioral vs contextual targeting side-by-side so you can clearly explain it in your next rfp deck: behavioral = follows people (cookies, ids, browsing history) contextual = follows content (text, audio, video, images) which one wins in a cookieless world? 👉 watch this breakdown to see why contextual targeting = safer, more future-proof, and still drives roi. mxp.co/agency #contextualadvertising #adtech #cookielessfuture