You have already paid for your next winning ad.
It is sitting in your archive. We find it, rebuild it, run it, and prove it with your own numbers.
Beauty · unread
Fitness · unread
Beverage · opens on a face
Footwear · unread
Food · unread
App · cut under 2s
Apparel · unread
Pet · unread
Home · unread
Travel · unread
Beauty · unread
Fitness · price on screen
Beverage · unread
Footwear · unread
Food · voice claim
App · unread
Apparel · unread
Pet · unread
Home · unread
Travel · opens on a face
Beauty · unread
Fitness · unread
Beverage · unread
Footwear · cut under 2s
Food · unread
App · unread
Apparel · unread
Pet · price on screen
Home · unread
Travel · unread
Beauty · voice claim
Fitness · unread01 · What keeps earning
First we work out what keeps earning spend in your market.
Three sources feed that answer.




Your competitors' in-market ads
Every scene, every recurring face, every format, read from the public ad libraries. Those libraries show how long something has been running, which is not the same as how it performed, and we never claim otherwise.



Your own best performers
Once your numbers join the picture, your winners become part of the answer rather than a guess about it.
What is rising in your category
Taken from the platforms' own creative rankings and cited as theirs.
02 · Your archive
Then we turn that answer on your archive.
Unpublished cuts. B-roll. Past campaigns. The footage you already own and stopped looking at. The sweet spot is an archive around a million assets.
We find which pieces of it match the shapes that keep running, scene by scene, and we show you the evidence rather than the summary.
Point it at your archive03 · The new creatives
Then we help make the new creatives.
Elements from your archive, recombined into ads the evidence supports, published to your channels and measured on your own ROAS. What comes back feeds the next cycle.
Your archive stops being storage cost and starts being the raw material of something that learns what works for you.




04 · The dossier
You get a dossier on your market before you ask us for anything.
Free, and already built. Your in-market ads, your three closest competitors, and the formats rising in your category, on a page you can search, interrogate and forward.
One brand's 77 in-market ads turned out to be a single hero video running as 63 separate placements. Nobody inside that brand had that number. See the dossier behind it













































































05 · The pieces
The pieces we read
An ad is not one thing. We break it into the parts that recur across the ones that keep running, so you can ask for more of a part rather than more of a vibe.
Scenes
What happens, shot by shot, and how long it holds.
Faces
Who recurs across a campaign, and where.
Format
Length, aspect, pacing, where the cut lands.
Claims
What the ad actually says, on screen and in voice.















“A fifteen second cut that opens on a face and puts the price on screen before the second beat.”
Written the way a creative lead would say it, not as a set of tags somebody had to fill in first.
Beverage
App
Fitness
Food
Travel
Footwear06 · How this goes
How this goes
- 1
- 2
Working session
Forty-five minutes. We walk your dossier and scope the first pass on your archive.
Book it - 3
Pilot
Flat priced. Your archive connected, cross-referenced against what keeps running, and a ranked repurposing plan delivered. Production-free first: re-cut what you already paid for before briefing a shoot.
Scope a pilot - 4
The engine
Performance data connected, attribution running, new creatives generated from your approved assets, published and measured. This is where the numbers are yours.
Talk it through
07 · Brand safety
Brand safety is part of the build, not a review step at the end.
Every campaign runs against an approved list. Faces that may appear, faces that may not, and the brand elements that have to survive every recombination. Nothing generated ships outside that set, so your legal team can read the rules before your media team sees a cut.






Generated inside the set. Nothing outside it ships.
08 · The pipeline
You can read the pipeline before you talk to us.
The template behind a dossier is published as open, versioned config. Your technical team can read every feature it declares and run it themselves. The analysis on the free page is the same machinery pointed at public data.


read from the libraries
decompose
align
retrieve
the same pipeline the paid work runs
77 ads · recurring faces · formats
what comes out the other end
Or just tell us what you are sitting on.
If you would rather talk it through than start in the product, this goes to the same people, and we will tell you honestly whether your archive is worth pointing this at.
Your dossier is already built
Your in-market ads, your three closest competitors, and what is rising in your category, on one page you can search and forward. Ask for it and it is yours. Point us at one campaign's worth of assets after that and we will show you what we find.