Every performance-marketing team owns a creative library it cannot search. Thousands of ad variants (every hook, every cut, every composition) sitting in cloud storage as dead weight, while the decision of what to produce next runs on gut. The winning patterns are in the library. Nobody can find them.
Creative DNA is our answer, and today we're doing something slightly unusual with it: publishing the entire recipe.
Three axes, not one embedding
Creative DNA decomposes every ad into three independent feature spaces:
- Semantic DNA, what the ad says: hook promise, script narrative, CTA, on-screen text.
- Visual DNA, how it looks: composition, product framing, text overlay placement.
- Temporal DNA, how it moves: pacing, cut rhythm, motion energy.
A single pooled embedding collapses all three into soup: "similar" stops meaning anything a strategist can use. Three independent axes make "same hook, different pacing" an expressible query.
See it running on a real brand
We pointed the pipeline at public Meta Ad Library data and published the result as a live dossier: signal.mxp.co/hims. Real scenes, real recurring-talent clusters, semantic scene search, and grounded Q&A over 1,200+ analyzed scenes, no login, no demo theater.
One finding from that page worth the click on its own: of the brand's 77 in-market ads, a single hero video runs as 63 separate ad placements: 92% of their scene volume is one creative in variant clothing. That's the kind of structural fact a searchable library surfaces in seconds and a folder of MP4s never will.
The recipe is public
The full Creative DNA stack (namespaces, feature extractors, payload indexes, cluster and retriever presets) ships as a versioned, declarative manifest you can read (and instantiate) directly: the Creative DNA scaffold manifest (public endpoint, YAML inside). A GitHub mirror with the raw YAML is landing shortly.
The recipe is not the moat: the platform that executes it is. Publishing it means your technical team can verify exactly what runs before anyone gets on a call.
Free layer, real layer
The public dossiers are the free layer: built from public ads alone. The real value ladder starts when you claim a profile: tell us your competitors and your top performers, and we mine all of it against your existing archive to find which creative elements you can repurpose before you brief a single new shoot.
Everything lives here →