How much does it cost to scan every video ad in our archive for logos and products?
At list prices on 2026-10-23, scanning 10,000 thirty-second ads (5,000 minutes of video) costs about $1,600 on Google Cloud Video Intelligence for labels, logo detection and on-screen text, $500 on AWS Rekognition for labels alone, and $750 on Mixpeek for searchable scenes, transcripts and on-screen text. The bill is per minute of video per feature, so the total is minutes times the features you turn on. What differs is what you get back: annotations to store and query yourself, or an index you can search.
What does each provider charge per minute?
We read each provider's public pricing page on 2026-10-23 and took the first paid tier.
| Feature | Google Video Intelligence | AWS Rekognition Video | Mixpeek |
|---|---|---|---|
| Labels or searchable scenes | $0.10 | $0.10 | $0.066 (scenes, transcript and descriptions) |
| Logo detection | $0.15 | not listed | not a separate line |
| On-screen text | $0.15 | not listed for stored video | $0.1098 |
| Object tracking | $0.15 | ||
| Speech transcript | $0.048 | included in the $0.066 | |
| Content moderation | $0.10 (explicit content) | $0.10 | |
| Free allowance | first 1,000 minutes a month, per feature |
Twelve Labs publishes plans (a free plan with 3 GB of storage, Plus at $29 a month, Pro at $99 a month) and bills usage past the plan as overage on a separate page, so we left it out of the per-minute math. See its pricing page.
What would 10,000 video ads cost?
Our arithmetic for one month: 10,000 ads at 30 seconds is 5,000 minutes. Google's first 1,000 minutes of each feature are free, so 4,000 minutes are billed per feature.
| Provider and features | Cost for 5,000 minutes |
|---|---|
| Google: labels, logos and on-screen text | $1,600 |
| Google: the same plus speech transcription | $1,792 |
| AWS Rekognition: labels | $500 |
| AWS Rekognition: labels and content moderation | $1,000 |
| Mixpeek: searchable scenes, transcript and descriptions | $250 |
| Mixpeek: the same plus on-screen text | $750 |
| Mixpeek: the same plus faces | $1,250 |
Mixpeek plans start at $25 a month (Build) and storing the resulting vectors is billed separately at $1.56 per million vectors a month. Volume tiers lower Google's rates past its first tier, and every provider negotiates at enterprise volume, so treat these as list-price ceilings.
What does each price buy?
How do I find every ad that shows a specific product?
1. Put the creative in one bucket, with the campaign, brand and flight dates as object metadata. 2. Index the video once with scene search and on-screen text, so the brand name in a super or an end card is searchable as text. 3. Search by example. Use a clean product photo as the query; image-to-scene search finds the product on a shelf, in a hand or in a background. 4. Filter and group. Filter by brand or date from the metadata, then group results by ad so each creative appears once, with the timestamps where the product shows. 5. Check the misses. Run the same search with the product name as text, which catches ads where the product is spoken or written but small on screen.
Doing it in Mixpeek
Mixpeek reads your files where they already live, in S3, GCS or any bucket, and turns what's in them into data your software can search, classify and moderate. For an ad archive that means one collection over the bucket, with video search and on-screen text turned on, and a retriever whose feature_search stage takes either an image or a text query.
Who it fits: brand, agency and retail media teams that need to find creative by what is in it. Who it does not: if you need a named-logo report to hand to a sponsor, a logo detection API gives you that list directly.
Frequently Asked Questions
How much does AI logo detection in video cost?
Google Cloud Video Intelligence lists logo detection at $0.15 per minute of video after the first 1,000 free minutes a month, as of 2026-10-23. Scanning 5,000 minutes of ads for logos alone comes to $600.
Does AWS Rekognition detect logos in video?
Its stored-video price list covers label detection, shot detection and content moderation, each per minute, and does not list a logo detection feature. Brand-specific logos on AWS usually mean training a custom model with Rekognition Custom Labels, which is priced separately.
How do I search video ads for a product without labelling data first?
Index the ads with an embedding model that places video scenes and images in the same space, then use a photo of the product as the query. The search returns scenes that look like the photo, with timestamps, without a trained classifier for that product.
What is the cheapest way to analyze thousands of video ads?
Turn on only the features you will query. At list prices, scene search alone costs $0.066 a minute on Mixpeek and label detection $0.10 a minute on Google or AWS. Each added feature, such as on-screen text or logos, adds its own per-minute rate.