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Your Super Bowl Ad Has 10 Layers You're Ignoring
0:60
Short Form
Ethan
February 18, 2026
Summary
Videos have scenes. Scenes have faces. Faces have expressions. Expressions have pupil dilations. You can go as deep as you want. If you're not decomposing your creatives into layers, you're leaving targeting
short-form
About this video
Videos have scenes. Scenes have faces. Faces have expressions. Expressions have pupil dilations. You can go as deep as you want. If you're not decomposing your creatives into layers, you're leaving targeting precision on the table. This changes everything for contextual advertising. #SuperBowlAds #AdTech #CreativeStrategy #ContextualTargeting #AI #VideoAnalysis #Programmatic