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The $600B Ad Tech Split: What Actually Happened (And The Hidden Opportunity
0:60
Short Form
Ethan
October 23, 2025
Summary
In August 2025, Prebid changed how ad tracking works—and broke it for 70% of websites. Two months later, The Trade Desk launched OpenAds, a competing system that's splitting the industry in two.
short-form
About this video
In August 2025, Prebid changed how ad tracking works—and broke it for 70% of websites. Two months later, The Trade Desk launched OpenAds, a competing system that's splitting the industry in two. This isn't just corporate drama. This is a $600 billion industry fragmenting in real-time, and there's a massive opportunity hidden in the chaos. https://mixpeek.com/blog/prebid-openads-fork-2025/