how agencies win RFPs with contextual targeting #contextualadvertising #multimodal #adtech
Summary
rfps are getting harder to win. brands aren’t impressed by audience reach anymore — they want proof you can deliver context. in this video, i break down the 3-slide playbook every agency should include in their next rfp deck:
About this video
rfps are getting harder to win. brands aren’t impressed by audience reach anymore — they want proof you can deliver context. in this video, i break down the 3-slide playbook every agency should include in their next rfp deck: contextual relevance metrics – show ads align with the moment brand safety & suitability – prove you keep clients out of risky environments future-proof strategy – demonstrate you can thrive without cookies or ids whether you’re part of a holding company, agency, or brand team, this framework helps you pitch smarter and win more business. 👉 if you found this useful, subscribe for more short, practical breakdowns on contextual targeting, adtech, and agency growth strategies. #rfp #contextualadvertising #adtech #agencies