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    I Indexed 2,600 Faces Across 63 Super Bowl Ads

    0:60
    Short Form
    Ethan
    April 10, 2026

    Summary

    $8 million for 30 seconds. 127 million viewers. 63% of this year's ads featured celebrities — but there was no way to search faces across all of them. So I built one.

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    About this video

    $8 million for 30 seconds. 127 million viewers. 63% of this year's ads featured celebrities — but there was no way to search faces across all of them. So I built one. Here's the pipeline: 1. 63 ads → scene detection splits each into 847 segments 2. Face extraction pulls every face — frontal, profile, partial 3. ArcFace embeds each as a 512-dimensional vector 4. Drop a headshot → compare against 2,600 indexed faces 5. Top matches back in 500ms, ranked by confidence Every face, indexed. Five hundred milliseconds. Try the live demo → superbowl-face-search.mxp.co #FaceSearch #SuperBowl #AI #MachineLearning #VectorSearch #Mixpeek #ComputerVision #MultimodalAI