How does the pipeline decide which entity a page is actually about?

Every entity comes back with a salience score, so the main subject is read off the structure rather than inferred from position in a list or guessed from the headline. On a Murphy Brown revival story the actress scores 1.0 and the show 0.95 while two US presidents mentioned in the same article score 0.20 each, so the page reads as television rather than politics.

How is this different from a keyword blocklist for brand safety?

A blocklist sees a word and drops the page. Two celebrity-death tributes in this demo get opposite verdicts: one is high_risk for death/injury and drugs, the other is safe. Same broad topic, different risk, because the classifier reads the coverage. A blocklist would discard both and lose good inventory to avoid one bad page.

What signals come back from a single article URL?

IAB content category down to tier two with the full path, entities with salience scores, article-level sentiment with a confidence score, a brand-safety flag with its specific reason categories, and keywords. Every card in the demo opens to the exact JSON document the pipeline produced, and the same shape is available over the API.

Contextual Page Signals: Scored Entities, Brand Safety, and IAB Categories from a URL

Name: Contextual Page Signals: Scored Entities, Brand Safety, and IAB Categories from a URL
Uploaded: 2026-08-06T12:00:00Z
Duration: 52 s

Multimodal Search in Action

Mixpeek Team

August 6, 2026

Summary

A contextual video-advertising platform needed to know what a page is about before placing an ad on it. Point the pipeline at an article URL and it returns IAB category to tier two, entities with salience scores so the main subject reads off the structure rather than the headline, article sentiment with a confidence, a brand-safety flag with its reasons, and keywords. The brand-safety pair is the argument: two celebrity-death tributes, one flagged high_risk for death and drugs, the other safe, because the model reads the page instead of matching the word. Explore: mixpeek.com/diagrams/contextual-page-signals

contextual-targetingbrand-safetyiab-taxonomyentity-salienceadtech

Contextual Page Signals: Scored Entities, Brand Safety, and IAB Categories from a URL

Summary

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