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Cookies Are Dead, Context Is Alive
0:45
Use Cases
Mixpeek Team
August 30, 2025
Summary
💀 Cookies are dead. ⚡ Context is alive.
agency-data-teams
About this video
💀 Cookies are dead. ⚡ Context is alive. The old world: follow users with creepy IDs. The new world: understand the content itself. 👎 Apple pie ads during an Apple keynote. 👍 Nike ads during a basketball game. This isn't the end of targeting. It's the rebirth.