IAB Content Taxonomy Mapper: Free Open-Source Tool for 2.x → 3.0 Migration

About this video

Upgrade to IAB Content Taxonomy 3.0 without the headaches. This video walks you through the open-source IAB Mapper — a free tool that helps adtech platforms, publishers, and brand safety vendors migrate from IAB 2.x to 3.0 in minutes. 👉 Demo UI: https://mxp.co/taxonomy 👉 GitHub Repo: https://github.com/mixpeek/iab-mapper 👉 Docs (Taxonomies API): https://docs.mixpeek.com/enrichment/taxonomies What you'll learn in this video: • Why IAB 3.0 migration is mandatory • How to use the demo UI (upload → map → export) • How to install & run the CLI with pip/npm • The mapping pipeline explained: Exact label match, TF-IDF, BM25, vector KNN, and LLM reranking with Ollama • Real-world use cases: contextual targeting, brand safety, creative attribution • Benefits: open-source, runs locally, confidence-scored outputs, extensible AI methods This mapper is free, open-source, and MIT licensed. Perfect for anyone who needs to migrate, validate, or experiment with IAB 3.0.