IAB Content Taxonomy Mapper: Free Open-Source Tool for 2.x → 3.0 Migration
Summary
Upgrade to IAB Content Taxonomy 3.0 without the headaches. This video walks you through the open-source IAB Mapper — a free tool that helps adtech platforms, publishers, and brand safety vendors migrate from IAB 2.x to 3.0 in minutes.
About this video
Upgrade to IAB Content Taxonomy 3.0 without the headaches. This video walks you through the open-source IAB Mapper — a free tool that helps adtech platforms, publishers, and brand safety vendors migrate from IAB 2.x to 3.0 in minutes. 👉 Demo UI: https://mxp.co/taxonomy 👉 GitHub Repo: https://github.com/mixpeek/iab-mapper 👉 Docs (Taxonomies API): https://mixpeek.com/docs/enrichment/taxonomies What you'll learn in this video: • Why IAB 3.0 migration is mandatory • How to use the demo UI (upload → map → export) • How to install & run the CLI with pip/npm • The mapping pipeline explained: Exact label match, TF-IDF, BM25, vector KNN, and LLM reranking with Ollama • Real-world use cases: contextual targeting, brand safety, creative attribution • Benefits: open-source, runs locally, confidence-scored outputs, extensible AI methods This mapper is free, open-source, and MIT licensed. Perfect for anyone who needs to migrate, validate, or experiment with IAB 3.0.