Ad Tech & Media

Contextual Ad Targeting

Match ads to content by semantic context rather than user tracking. Retrieves the most contextually aligned content segments for a given ad message, enabling privacy-safe contextual targeting.

2 stages

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Pipeline Stages

contextual_search

filter

feature_search

View parameters

{
  "searches": [
    {
      "feature_uri": "mixpeek://text_extractor@v1/multilingual_e5_large_instruct_v1",
      "query": {
        "input_mode": "text",
        "value": "{{INPUT.ad_message}}"
      },
      "top_k": 100
    },
    {
      "feature_uri": "mixpeek://image_extractor@v1/google_siglip_base_v1",
      "query": {
        "input_mode": "text",
        "value": "{{INPUT.ad_message}}"
      },
      "top_k": 50
    }
  ],
  "final_top_k": 25,
  "fusion": "rrf"
}

iab_classification

apply

taxonomy_enrich

View parameters

{
  "taxonomy_id": "{{CONTEXT.iab_taxonomy_id}}",
  "output_field": "metadata.iab_categories",
  "top_k": 3
}

Input Schema

ad_message

text

required

The ad message, product description, or campaign theme to match against content

e.g. luxury SUV with advanced safety features

Use Cases

Cookie-free contextual ad placement
Content-to-ad relevance scoring
Publisher monetization optimization
Brand safety + relevance pairing

Requirements

Collection must have text and image embeddings indexed
IAB taxonomy must be configured in namespace

Ready to use this template?

Clone it into your namespace and start querying in minutes.