OpenRTB Enrichment Connector

The OpenRTB Enrichment Connector is a Node.js package that enriches programmatic ad bid requests with contextual AI signals. It analyzes content using multimodal AI and returns standardized enrichments including IAB categories, brand safety scores, sentiment analysis, and keywords-all without user tracking or PII.

The connector supports OpenRTB 2.5, 2.6, and 3.0 specifications. It automatically formats enrichments according to the version detected in your bid request, ensuring compatibility with your existing RTB infrastructure.

The connector analyzes content and assigns risk levels: safe, low_risk, medium_risk, high_risk, or blocked. Each assessment includes a numerical score and detailed signals. DSPs can use this to skip risky inventory or adjust bid strategies based on content safety.

The connector caches enrichments and enforces a request timeout, and bid requests proceed unchanged if the API is slow or unavailable. We have not published latency or cache hit-rate benchmarks for it, so measure them against your own traffic.

Yes, the connector works for both supply-side and demand-side platforms. SSPs can enrich inventory before sending to DSPs, while DSPs can use it to add contextual targeting data to their bidding logic. Publishers can also use it server-side to improve inventory value.